Good to hear French Radio London Testing on DAB – this is their latest press release. A great change to the usual Asian stations.
Press Release: For immediate release
Ecoutez! November Launch For French Radio London
French Radio London Limited (FRL) is to launch in London early in November having secured a channel slot on the London II DAB digital radio multiplex. FRL will be the capital’s first French language terrestrial broadcast station and is aimed primarily at London’s 400,000 native French speakers. It will also appeal to the huge Francophile community – 14 million British people visit France every year, the largest group of foreign visitors to La Belle France.
The format will be a lively, music-based mix to appeal to French music tastes, with exciting talk programmes and interviews on a wide range of topics. The enticing blend of entertaining and informative output will be designed to meet the target market’s daily appetite for fast-paced, varied listening. In short, a radio station which French-speaking Londoners will tune into regularly. The London II DAB network covers the Greater London area and has the best coverage of any of the three London multiplexes, reaching 4.5 million households (11 million people approximately).
FRL is the brainchild of experienced radio broadcast consultant Pascal Grierson, FRL’s CEO, who comments: “We look forward to broadcasting a unique French voice on London’s airwaves. This is an exciting development for listeners as well as UK and French based commercial partners who will benefit from a dedicated platform to reach French-speaking London residents and the wider Francophile community. A bientôt sur la DAB!”
Piers Collins of Switchdigital, owners of the London II multiplex, adds: “It’s been a pleasure working with Pascal and the FRL team. I’m genuinely delighted to have helped bring this much-demanded station concept to fruition. FRL will, I am sure, soon be the radio station of first choice for many London radio listeners.”
FRL is taking over the channel slot released by Smooth Radio, which recently moved to the national Digital One multiplex. FRL will also be available online and on Smartphone apps.
For information on French Radio London see http://www.frenchradiolondon.com. For information on Switchdigital see http://www.utvdab.com
Caption to accompanying photo: Pascal Grierson, CEO, French Radio London
For further information:
Press Office: firstname.lastname@example.org or Caroline Marcuse: 07932 735 147/Annick Devillard: 07752 359 959
Note to Editors: About French Radio London Limited
The company was incorporated in January 2010. It is fully funded for launch by private investors. Key personnel include Pascal Grierson (CEO), Alex Riha (Commercial Director) and Thierry de Panafieu (Financial Director). Its studios and offices are based in Central London, with a satellite office in Paris.