Capital Multiplies

BBC News
14 September 2010

Global Radio, the major UK commercial radio group, is to roll out its London
brand, Capital, across the UK.

It will rebrand its existing regional pop music stations with the same name
as London’s Capital Radio, in a bid to challenge the BBC’s Radio 1.

The company says it will form the largest “hit music” network in the UK.

It plans to start the new Capital network, which it says will reach an
audience of 6.3 million, in major cities in early January next year.

The flagship Capital London will be joined by another eight stations.

Global’s founder and chief executive, Ashley Tabor said the venture would
take on Radio 1, which has 11.8 million listeners a week.

“With the launch of the Capital network there will now be a big national
commercial brand seriously competing with Radio 1, in the same way that
Heart now competes with Radio 2,” he said.

Global Radio owns the three largest commercial radio brands in the UK.

As well as Capital, it owns Heart and Classic FM.

The company says the new Capital stations will remain “locally focused”.

In each area breakfast and drivetime shows will remain locally produced, the
company said in a statement.

Capital will replace the six Galaxy stations operating in Scotland,
Birmingham, Manchester, Yorkshire, the north east and the south coast, as
well as the current Hit Music Network stations Red Dragon, Trent, RAM and
Leicester Sound.

http://www.bbc.co.uk/news/business-11293001

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